Rev
REV is a vintage late-night motor and music festival in Hoboken, NJ, designed for 20–30-year-olds who crave culture, connection, and aesthetic experience. The goal is to reinvent the car show into a refined yet raw social event—a place where sound, motion, and nostalgia collide.
Print Design
Festival Design
Typographic Layout
Process
My goal for 'Rev' was to capture the 'fast', nostalgic lifestyle—bridging the gap between classic vintage cars and the pulse of a party scene. This involved an extensive phase of trial and error, particularly in balancing typographic weight against a saturated palette. The result is a tactile, atmospheric brand experience that feels as much like a classic dashboard as it does a dance floor.
