Toasty Coffee Co
Brand Identity
Package Design
Custom Lettermark Design
Toasty Coffee Co is a Bronx-based coffee brand focused on quality, comfort, and everyday accessibility. Rooted in a warm, vintage diner spirit, the brand offers well-crafted beans with balanced flavor and a friendly, down-to-earth feel. It celebrates good coffee made simple.
Process
Building the Toasty identity required a deep dive into 'New Retro' design. I focused on iterative prototyping, specifically experimenting with the tension between busy, nostalgic patterns and clean, minimalist layouts. By refining these elements side-by-side, I was able to create a consistent brand language that captures a vintage 'bottomless cup' spirit through a contemporary lens.
